The notes – Week 10

Reception studies,

the concepts related to the British culture studies,
Three framworks should be categorized,
Dominant – accept the ideology the film contain.
Opposition – reject the ideologyt that the film contain.
Negotiated – Both accept and oppostion ideologies, more netural.

Media is the message,

The ideologies from the film may not be accepted by you, than the argument comes out. Oppostional readings are automatically progressive, and the dominant readings are regressive.